Everyone and their dog is on Social Media today. In fact there are 4.8 billion active Social Media Users out there right now (A lot of them dog accounts coincidently). If you're a business or brand, that's a lot of potential customers. Of course, not all of those 4.8bn are going to be interested in your message or story, but there are plenty who will be. For that reason alone, it's clear to see why Social Media is such a valuable tool in many a marketing strategy in 2025. A l