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The shift towards EV isn't some futuristic sci-fi concept. It's already here! We are very much in the EV Era and with electric vehicle (EV) sales rising year-on-year, it is becoming increasingly clear that the future of driving is changing at a fast rate. But while the cars and technology are evolving, dealership marketing strategies haven't necessarily moved with the times. Selling EV's isn't just about showcasing a new line-up of cars and their specs, it's also about speak