The QR Revolution: How QR Codes Can Help Your Business.

The QR code has seen major growth in the last few years. From the humble cousin of the barcode during the early days of the internet, to a hugely powerful tool in many marketing strategies- this nifty little square-shaped, matrix-like code shows no desire to disappear from our socially connected world anytime soon. In fact, one could argue that the QR revolution has only just begun.

Looking to employ the use of QR codes within your own marketing strategy? Want to know exactly how to use them? Then keep reading, because we've got all the info you need to get your customers scanning those QR codes in no time.

What Are QR Codes?

A QR code is a type of two-dimensional barcode that stores information and can be scanned using a smartphone camera.

In today's fast-paced digital age, quick response (QR) codes have emerged as a powerful tool in marketing strategies, bridging the gap between offline and online experiences. However, QR Codes are nothing new. In fact they're almost as old as the internet itself.

Developed back in 1994 by Denso Wave, the QR was used to track vehicle parts by car manufacturers. Shortly after, they became popular in Japan as a means to scan important information and take inventory. When the rest of the world caught on and smartphones become the norm, the QR code gained even more popularity. In fact, in the last 3 years since the Global Covid-19 Pandemic and social distancing, QR codes have had more of a glow-up than ever before.

Today, they can now be found on just about everything, from print advertising, bilboards, leaflets, business cards and even TV advertising. One recent example, was the BBC using the QR code during the Coronation of King Charles III, so that viewers at home could scan and download the order of service straight to their phones. Really bringing tradition, into the 21st Century.

The Rise of QR Codes in Marketing

One of the major reasons for the growing popularity of the QR code comes down to the fact that a very large portion of the world now has a smartphone and the QR code does not need any app to be downloaded in order to use. Users can simply scan the code with their smartphone camera and complete the desired action from the link.

So in the realm of marketing, QR codes offer far-reaching possibilities for businesses to engage with their target audience and enhance their marketing efforts. One of the primary advantages of QR codes is their ability to seamlessly connect offline and online experiences. Companies can incorporate QR codes into their print advertisements, product packaging, or in-store displays to drive customers to specific landing pages, promotional offers, or social media.

How Businesses Can Use QR Codes

QR codes enable businesses to provide instant access to additional product information, exclusive content, or interactive experiences. For example, a clothing retailer can attach QR codes to their clothing tags, allowing customers to quickly view detailed product descriptions, customer reviews, and styling tips. Restaurants can leverage QR codes on menus to showcase nutritional information, highlight special offers, or even enable customers to place orders directly from their smartphones.

Beyond product-related applications, QR codes can also be used for lead generation and customer engagement. Companies can place QR codes on their business cards or brochures, enabling potential customers to instantly connect with their website or social media profiles. QR codes can also facilitate event registrations, newsletter sign-ups, reviews or surveys, offering a seamless user experience and simplifying the data collection process.

QR Codes & Social Media: What Works & What Doesn't

The one area of marketing that QR codes cannot be used for, or rather not as well, is Social Media. As the majority of social media platforms are viewed on a handheld device (usually a smartphone) users are not likely to be able to scan the code if they are already viewing the content on their phones. As a destination for the QR code though, social media works extremely well and can help a social media strategy to thrive.

So the real question is, have you been using QR codes in your marketing? And if not, why? They're quick, interactive, easy to use and free. You and/or your team can create QR codes in minutes for your marketing needs. Having evolved from their humble beginnings, they have become an integral part of modern marketing. Their ability to seamlessly blend offline and online experiences, provide instant access to information, and engage customers in interactive ways makes them a valuable asset for businesses.

If you are looking for help incorporating QR codes into your marketing collateral, we at Promote 1 can help you unlock the full potential of QR codes and take your marketing campaigns to new heights.

Promote 1 is a London-based marketing and consultancy agency dedicated to delivering bespoke, results-driven strategies. We specialise in Social Media Management, Copywriting, Content Creation, and Brand Promotions, as well as consultancy, product placement, and event launches for the automotive industry.

Our approach is simple: we craft meaningful, authentic content that elevates your brand and cuts through the noise. Whether you’re looking to strengthen your online presence, launch a new product, or refine your brand strategy, we’re here to help.

Contact Promote 1 today and let’s grow your brand together.